Taylor Swift, Drake and Lady Gaga Return to TikTok Following Deal With Universal Music Group
02/05/2024 16:02
Universal Music Group has struck a new licensing agreement with TikTok, restoring the label's music to the social media platform after three months of absence. Described as a "multi-dimensional licensing agreement," this new deal will return major artists such as Taylor Swift, Drake, Lady Gaga to the popular platform. The organization has stated that this new era of collaboration will "deliver improved remuneration for UMG's songwriters and artists," new promotional opportunities and "songs and industry-leading protections with respect to generative AI." "This new chapter in . . .
