AMAZON has made a significant update to this year’s Prime Day sale.
The change is a first in the 10 years that the e-commerce giant has held the event, and consumers will benefit.
Prime Day first started on July 15, 2015, as a 24-hour deals promotion to celebrate the 20th birthday of Amazon.
Over the years, it grew to a multi-day sales period, and 2025 will be the first time that Prime Day will last for four days — July 8 through July 11.
It’s no secret that Amazon has seen great success from Prime Day, as last year’s was its biggest ever, per AP News.
So much attention has been drawn to it that top retailers have worked to compete with their own sales events, making way for more savings for consumers.
Walmart and Target are both hosting some, with each overlapping the Prime Day period.
For example, the Walmart Deals event is six days long and offers discounts online and in-store from July 8 through July 13.
Walmart Plus subscribers will have even longer access starting a day earlier at 7 pm ET on July 7.
TARGET’S OFFERINGS
Target Circle Week also kicks off on July 6, with Circle 360 members getting early access on July 5, and it runs through July 12.
In an extra effort to draw in customers and secure savings, Target noted in a June news release that it would be “maintaining 2024 prices on key back-to-school items” during Circle Week.
At least 20 “must-have” supplies will cost less than $20 combined, according to the release.
A top-selling backpack will also stay at a low price of $5, some first-day-of-school outfits will also be less than $5, and some teacher essentials will be lower than $3.50.
For college students, there’s $5 apparel and storage solutions, bedding for $10, Heyday tech accessories for $10, lighting and lamps for $10, and a Room Essentials Puffer Comforter for just $40.
Verified college students can also get a one-time 20% discount with Target Circle as of June 29, and verified teachers can get the same deal between July 20 and August 3.
Target noted that it wants to “prioritize value, style, and convenience across school supplies, classroom essentials, dorm décor and on-trend apparel.”
Top Early Prime Day Deals
- Amazon Fire HD 8 Plus tablet, 8" HD Display, $54.99 (was $119.99) from Amazon – buy here
- Amazon Fire TV 40″ 2-Series, $169.99 (was $249.99) from Amazon – buy here
- Amazon Fire TV Soundbar, $84.99 (was $119.99) from Amazon – buy here
- Amazon Fire TV 50″ 4-Series 4K UHD smart TV, $259.99 (was $399.99) from Amazon – buy here
- Ring Indoor Cam (2nd Gen), White with Ring Pet Tag, $34.98 (was $69.98) – buy here
“The Target team will be there for families by holding last year’s prices on key school supplies and standing tall for unrivaled style, quality, and exceptional value,” Rick Gomez, executive vice president and chief commercial officer at Target, said in a statement.
“We’re proud to be a part of back-to-school and back-to-college traditions.”
“And across our assortment, we have great prices on everything needed to get the new school year off to a great start,” Gomez added.
KOHL’S JOINS
Even Kohl’s is getting in on the sales even battle with its Summer Cyber Deals even from July 7 through July 10, also overlapping Prime Day, per a press release.
Customers can get free shipping on all purchases along with discounts on hundreds of items, including apparel, accessories and footwear, and more.
A considerable amount of merchandise is priced under $20, including one-day beauty, home, and apparel deals.
There’s also $10 Kohl’s Cash available for every $50 spent on qualifying items, and loyalty members can get 5% back on all purchases during the event.
The US Sun also has a complete list of the best early Amazon Prime Day Deals for this year.
Walmart shoppers are also rushing to get a bedroom essential to stay cool this summer that’s on sale for only $22.18.