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Orangetheory Names DJ Steve Aoki Its First Chief Music Officer

Aoki Fam, get ready to rave at Orangetheory Fitness. On March 9, Orangetheory announced that Steve Aoki is the franchise's first chief music officer. The CMO role was created earlier this year, following a member survey in which over 90 percent of respondents said music is an integral part of their workout, according to a press release. Aoki is the first to step into this role, and he's already guiding all of the musical elements related to the Orangetheory experience. The globe-trotting DJ is assisting in the creation of the fitness studio's first-ever Music Advisory Board, curating custom . . .

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